A report released recently by leading information portal BingoPort.co.uk indicates that the number of players in the UK online bingo market has increased by 80 percent over the past six months.The increase relates to the average number of free bingo players that were active at any one time from the beginning of May to the end of October and BingoPort.co.uk stated that the figure was in line with its predictions.
“We have been tracking the UK online bingo industry for over 18 months now and we are starting to see some fascinating and positive trends coming through,” said Scott Logan, Director for BingoPort.co.uk.
“We are, of course, watching the UK and global financial crisis closely but our data suggests active online bingo player numbers should continue to rise in the foreseeable future.”
BingoPort.co.uk is also gearing up to hold its Players Choice Awards 2009 in London in January, which will celebrate some of the industry’s best. The Awards draw upon data collected by the bingo information portal along with survey information from its membership base of online players.
“BingoPort.co.uk collects a huge amount of information in the UK online bingo industry,” said Logan.
“The volume and variety of data collected allows us to measure playing bingo trends using a number of different methodologies. One of the key measures we do focus on is tracking the number of online players actively playing in a bingo room at any one time.”
“Overlaying this data with analysis of live promotions, jackpot data and other marketing campaigns also allows us to measure what techniques work in the industry and, more importantly, what players respond to. With this data, we are now able to accurately recognise the best online bingo operators through the trends and behaviours of the online bingo players themselves.”
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